Athletic apparel companies are in such competition for attention, they’re going to great lengths to get noticed. Even Russell Athletic has joined the likes of Nike and Under Armour by unveiling some crazy threads. What you’re looking at above are the unique honeycomb-pattern uniforms Georgia Tech wore for their season-opening game on Monday against Virginia Tech. What’s interesting about these uniforms is that Georgia Tech’s classic yellow jacket logo is nowhere to be found on the jersey.
In a press released announcing the new jerseys, Georgia Tech acknowledged the change is part of an effort to relate to the new trend in college football.
“Uniform design is a very hot topic among student-athletes,” said Athletic Director Dan Radakovich. “College football players today want to feel they have the most modern, cutting edge designs in which to perform. The key is to maintain a connection to our history and tradition while providing the apparel that attracts the very best student-athletes nationwide.”
They also explained why they chose a hexagon/honeycomb pattern for the jerseys.
“The hexagonal pattern has become synonymous with Georgia Tech, as the shape is considered the strongest geometric object and used by yellowjackets to build their nests.”
Below are more images of the honeycomb unis: