The Chicago White Sox are in the midst of an ugly season that many expect will get uglier. Fans have already reached their breaking point, which was made evident during Thursday’s game against the Baltimore Ravens when a sign taking aim at owner Jerry Reinsdorf was unfurled in the second deck.
The sign didn’t last long, however. Security promptly confiscated it.
At the white Sox game and this “sell the team bozo” sign lasted approximately 30 seconds pic.twitter.com/H3XqQ55Fkg
— Big Tucson Dad (@BigTucsonDad) May 24, 2024

The 88-year-old Reinsdorf, who purchased the White Sox in 1981, has overseen some minor levels of success during his time as owner, including a World Series victory in 2005. But that was an exception to the rule and not necessarily the rule itself, as evident by the seven total playoff appearances over the past 42 seasons.
Despite the long-standing futility and outcry from the fanbase, Reinsdorf has largely refused to adjust his ways. He runs the organization like a mom-and-pop business that doesn’t have access to large-market assets. It has resulted in persistent pessimism among the fans, who ultimately pay the bills.
Some White Sox fans outright hope the team fails at historical levels in 2024, believing it may force Reinsdorf to sell. However, there’s nothing to suggest that would be the case, although he has subtly hinted at moving the team if they can’t secure a new billion dollar stadium in the South Side.