LeBron James’ son Bronny is following in his father’s footsteps on the basketball court, and he is already making some savvy business deals off of it as well.
Clothing company PSD Underwear unveiled its new “Bronny” collection on Thursday. The 17-year-old is the youngest athlete to partner with the company.
Bronny said he has been wearing PSD Underwear for years and is “looking forward to sharing my ideas and input to create some pretty unique pieces.”
Other star athletes who endorse the brand include Ja Morant, Deebo Samuel, Jimmy Butler, Tyler Herro, and Bubba Wallace.
Bronny is a junior at Sierra Canyon High School. By current rules, he would be eligible to play in the NBA in 2024. We already know of a handful of colleges that could have a shot at landing him in the meantime.
Bronny should land plenty more endorsement deals before he launches his professional career.
