The Miami Heat thought it would be a good idea to sarcastically hype up their schedule release as some huge offseason news, and it comes as no surprise that fans didn’t appreciate it.
Beginning last Thursday, the Heat shared a series of videos on Twitter teasing some “big news” they had coming. Some wondered if Dwyane Wade had made a decision about his future while others thought a big trade — perhaps one involving Hassan Whiteside — was on the verge of being announced. Instead, it was merely the release of the 2018-19 schedule.
On Sunday, Heat executive Michael McCullough apologized for the organization being “more than a little tone deaf” with the posts.
Hey HEAT Twitter, I need to apologize for our schedule release posts. We misread the moment and were more than a little tone deaf with those. Unlike us, but a mistake, nonetheless. That’s on me.
— Michael McCullough (@MCCULLOUGHMA) August 12, 2018
Here are the posts that infuriated many fans:
Coming soon pic.twitter.com/0WHJZer4qs
— Miami HEAT (@MiamiHEAT) August 9, 2018
— Miami HEAT (@MiamiHEAT) August 10, 2018
Seriously, tho… pic.twitter.com/AlJyK5TAKy
— Miami HEAT (@MiamiHEAT) August 10, 2018
HERE IT IS
The 2018-19 Miami HEAT schedule is now available! https://t.co/GElO3ungjX pic.twitter.com/lsyC2DMsZ8
— Miami HEAT (@MiamiHEAT) August 10, 2018
To make matters worse, the schedule isn’t even a good one. As Ira Winderman of the South Florida Sun-Sentinel pointed out, Miami has no major holiday national appearances and only three nationally televised games on TNT and two on ESPN.
While it does not sound like Heat fans need to worry about losing Wade to another team this offseason, the last thing they want to see is a big announcement teased that turns out to be the upcoming schedule. At least a member of the organization was willing to acknowledge that.
