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#pounditSunday, January 16, 2022

Heat executive apologizes for team excessively hyping schedule release

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The Miami Heat thought it would be a good idea to sarcastically hype up their schedule release as some huge offseason news, and it comes as no surprise that fans didn’t appreciate it.

Beginning last Thursday, the Heat shared a series of videos on Twitter teasing some “big news” they had coming. Some wondered if Dwyane Wade had made a decision about his future while others thought a big trade — perhaps one involving Hassan Whiteside — was on the verge of being announced. Instead, it was merely the release of the 2018-19 schedule.

On Sunday, Heat executive Michael McCullough apologized for the organization being “more than a little tone deaf” with the posts.

Here are the posts that infuriated many fans:

To make matters worse, the schedule isn’t even a good one. As Ira Winderman of the South Florida Sun-Sentinel pointed out, Miami has no major holiday national appearances and only three nationally televised games on TNT and two on ESPN.

While it does not sound like Heat fans need to worry about losing Wade to another team this offseason, the last thing they want to see is a big announcement teased that turns out to be the upcoming schedule. At least a member of the organization was willing to acknowledge that.

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