Kawhi Leonard is working on getting two new phrases trademarked, apparently for a clothing brand.
Leonard filed to trademark the phrases “what it do baby” and “city views over interviews” with suggestions that both will be used for apparel.
Kawhi Leonard has filed two new trademark applications:
1. WHAT IT DO BABY
2. CITY VIEWS OVER INTERVIEWSThe applications, filed on October 23rd, indicate that Kawhi intends to use the trademarks as a clothing brand.#kawhi #ClipperNation
My breakdown pic.twitter.com/NDixdKG6qt
— Josh Gerben (@JoshGerben) October 28, 2019
“What it do baby” is, of course, a meme that came about after the Toronto Raptors won an NBA title. There’s no evidence of Leonard saying “city views over interviews” anywhere, or what it could mean. Perhaps it’s a reference to his notorious shyness with the media.
Whatever the case, Leonard is being aggressive with his trademarks. Seems he’s keen to avoid any further business issues after the whole logo situation.
