Lonzo Ball to hold rap concert in Lithuania

The elaborate Ball family publicity stunt continues unabated.

After taking sons LiAngelo and LaMelo overseas to play in Lithuania, LaVar Ball has a new chapter to add to his plan of Baltic domination, via TMZ Sports. Presenting at the M.A.M.A. Awards — the Lithuanian equivalent of the Grammys — LaVar introduced a video of son Lonzo announcing that he’d be holding his first-ever rap concert in Lithuania.

Of course this is happening. Really, at this point, why would it not be? It will surely be just a matter of time before we learn that this concert will be part of an episode of the family’s Facebook reality show, and there will probably be a Big Baller Brand pop-up shop present.

Lonzo, who raps under the name Zo, has recorded a handful of tracks, though at the moment, his focus seems to be on basketball. The Lakers, who are frustrated with both Lonzo’s father and some aspects of his on-court play, will surely be thrilled.