Larry Brown Sports
Brown Bag it, Baby
Since he is widely considered to be the fastest man on earth, it’s easy to understand why Usain Bolt is such an appealing figure for endorsement deals. Instead of using the Road Runner cartoon to advertise how fast your company is capable of …
Olympic superstars like Michael Phelps will make most of their life savings through advertising, but come actual Olympic time there are very strict limits to how they can market themselves. During the Games, the Olympic Committee has …
What would Michael Jordan be without Nike? What would Nike be without Michael Jordan? If M.J. got his way at the beginning of his NBA career, we would know the answer to both of those questions. In his new book “Dream Team,” author Jack …
Brazilian football star Ronaldinho chose Pepsi as his beverage of choice at a recent press conference. If someone told you this, you would probably respond by asking them why you should care. You shouldn’t, but Coca-Cola certainly did. …
Those of us who follow baseball closely know better than to take Gold Glove Awards seriously. Although they are supposed to be given strictly based on fielding merits, Derek Jeter has proven multiple times that it isn’t that simple. If your …
From a business standpoint, it makes perfect sense that Anthony Davis is looking to trademark his unibrow. The more Davis dominated college basketball last season, the more famous his prominent unibrow became. People love the unibrow so much that …
The most important thing LeBron James did by winning a championship is securing his legacy and silencing all of the critics. Now that he has a ring, there is very little all the LeBron haters can say. He can hit the big shot, he can step up in the …
Anthony Davis is known for his unibrow as much as he’s known for his dominant play and incredible shot-blocking ability. The expected No. 1 pick in the NBA Draft also appears to have some business acumen. According to CNBC, Davis trademarked …
Swell times for the Miami Heat these days. Not only is the team a lone victory away from claiming its second title in seven seasons (and not to mention finally getting LeBron James over the hump), but the Heat are also reportedly currently banging …
Sports marketing has come a long way since the days of Abe Stark’s curtly-worded “Hit Sign, Win Suit” in right centerfield at Ebbets Field. Perhaps, one could say, fashion has also come a long way since the days of showing up to the …
Robert Griffin III is already more than a household name, and if all goes to plan for the Redskins he’s going to be an NFL superstar. As we know, these things don’t always turn out the way teams hope they will. But Griffin isn’t …
The handful of remaining Bobcats fans in the world currently have their fingers crossed that the team earns the No. 1 pick in the upcoming NBA draft lottery. Charlotte has not won a playoff game in its eight-year existence, but a player like …
When we think about the secondary ticket market for professional sports, the thought of paying way over face value typically comes to mind. That is not always the case. Websites like StubHub provide ticket holders and those interested in buying …
The Pistons may be on their way to missing the playoffs for a third straight season, but at least their marketing department is thinking outside the box. With four straight losing seasons — one of which included being swept in the first round …
If the Jets’ goal in bringing Tim Tebow on board was to boost merchandise sales, their owner certainly isn’t going to admit it. We all know Tebow has the Midas touch. Since the Jets announced the trade, No. 15 jerseys have been flying off …
Michael Jordan is a business man, and losing money is not part of his business plan. That’s why he’s reportedly planning to sell the Bobcats if they don’t improve to the point they’re profitable. “I told Rich (Cho) to make us …
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