The Pistons may be on their way to missing the playoffs for a third straight season, but at least their marketing department is thinking outside the box. With four straight losing seasons — one of which included being swept in the first round of the playoffs — the Pistons have to really work to get season ticket holders to renew. They may be onto something with their new, microchip-infused team jackets.
According to CBS Detroit, fans who renew their season tickets for the 2012-2013 season will be receiving an authentic on-court team jacket with a microchip embedded in the sleeve. The jackets can be used to receive 20 percent off food and beverage items and 30 percent off merchandise at The Palace. Genius.
If you thought the Spurs ticket card was top-of-the-line season ticket technology, this has it beat. Not only are the discounts for season ticket holders great, but this forces fans to wear team apparel. If you want discounts on food and merchandise while at The Palace, you’ll be rocking your Pistons jacket every time there’s a home game.
H/T to The Hoop Doctors via Michele Steele on Twitter
