Charmin put together one of the best billboard ads we have seen. The toilet paper company decided to get in on some advertising action with NASCAR and placed this giant billboard outside of the Charlotte Motor Speedway for Saturday’s Sprint All-Star Race.
Does it get better than that?
According to Auto Week, this billboard is about 30 by 40 feet and faces Highway 29, which is the main highway facing the speedway. Charmin was also planning to hand out samples of its ultra strong product.
In addition to advertising at the All-Star Race, Charmin has a two-race deal with NASCAR and will also have ads up at the Coca-Cola 600. Their deal includes the billboards and signs on pit road, like this one:
Charmin ad campaign along pit wall. #nascar twitter.com/bobpockrass/st…
— Bob Pockrass (@bobpockrass) May 18, 2013
Very well done, Charmin, very well done.
Photo: Twitter/Tripp Mickle
H/T Darren Rovell
