If the goal of a minor league team is to find creative ways to sell tickets, the Lehigh Valley IronPigs may have knocked it out of the park. The team’s stadium, Coca-Cola Park, is set to become the first sports venue in the world to feature the revolutionary “Urinal Gaming System.”
What does that mean? Basically, it’s a video game that is controlled by your urine. It’s hands free (thank goodness) and allows you to steer through a map or some other interactive platform while controlling movement by aiming into a pair of holes inside the urinal. According to MiLB.com, the systems will be featured in all men’s restrooms across the park this season.
“These games are sure to make a huge splash,” IronPigs General Manager Kurt Landes said enthusiastically. “Our fans are always looking for the next big thing and these ‘X-Stream games’ are another example of our commitment to providing an unparalleled entertainment experience in all aspects of Coca-Cola Park, including our restrooms.”
A video console mounted above each urinal flips into gaming mode as soon as a person approaches. The system, which was created by Captive Media in the United Kingdom, is said to be very easy to use and understand.
And don’t worry, there’s a competition factor. When users finish peeing, they will be given their score and a code to enter so they can check their position on the leader board or visit a website and see how they matched up against other urinators from the evening. High scores will be displayed on videoboards throughout the ballpark.
Giving away free tickets to fans who throw harder than washed-up pitchers and poking fun at SEC teams are all good ideas for boosting ticket sales, but video game urinals take it to an entirely new level. For those of you who are asking yourselves what your favorite MLB, NBA, NHL or NFL team is waiting for, just remember the lines you have to battle when you’re about to pee your pants at the stadium. If 60,000 people were at the game, the interactive urinals would probably be a bad idea.
