A FIFA executive says the organization has talked with broadcasters about reducing the amount of shots of hot women at the World Cup.
An anti-discrimination group called Fare Network has raised a point about sexism at the World Cup, which includes the harassment of female reporters while on TV, as well as multiple shots of female fans in the crowd.
According to FIFA diversity boss Federico Addiechi, they have discussed the matter with broadcasters.
“We’ve done it with individual broadcasters. We’ve done it with our host broadcast services,” Addiechi said, via the BBC.
He said the organization will look into reducing cutaways to female fans.
“This is one of the activities we definitely will have in future – it’s a normal evolution.”
Although it is not a TV matter, one similar subject that gained headlines was when Getty Images took down a photo gallery of “the hottest fans at the World Cup” and apologized.
This type of activity from TV networks is nothing new. In fact, this sort of thing helped launched one woman’s career. But many would agree that these types of shots are mostly unnecessary.
