The 2012 London Games are being heralded as the women’s Olympics. 44% of all athletes participating in the Games were female, which is the highest it’s been. Women won the…
Now that Nike is the official sponsor of jerseys across the NFL, a lot of buzz has been created regarding what some perceive to be a backwards Nike swoosh symbol.…
LeBron James and the Miami Heat weren’t the only winners on Thursday night. Nike cashed in big, too. The swoosh already had a commercial prepared for when James finally won…
After its tremendous shackle shoes gaffe, adidas could probably learn a thing or two from Nike about tact. Nike recently launched its BE TRUE 2012 campaign, which shows support for…
LeBron James received his third NBA MVP award in the past four years on Saturday and his achievement was recognized (read: capitalized on) by Nike. The sneaker and apparel company…
Jeremy Lin is so popular and coveted by advertisers, he’s had to turn down many offers. Luckily Nike already has an established relationship with him from when he turned pro…
The Nike perks for attending the University of Oregon are not limited to athletes. This year, 500 limited edition shoes were made by Nike for students who are members of…
Can somebody help me out? I’m pretty sure I missed something. I’m well aware that Nike loves releasing new LeBron James products and constantly releases sneakers like these ones and…
Somehow this NBA postseason has turned into a clash between Charles Barkley and the Miami Heat. Last week Chuck called the Miami Heat a whiny bunch which didn’t sit well…
During Oklahoma City Thunder post-game press conferences, two things go hand-in-hand: Kevin Durant and his backpack. For whatever reason, the 21-year-old superstar does all his post game blabber wearing his…
