LeBron James received his third NBA MVP award in the past four years on Saturday and his achievement was recognized (read: capitalized on) by Nike. The sneaker and apparel company named LeBron “
Jeremy Lin is so popular and coveted by advertisers, he’s had to turn down many offers. Luckily Nike already has an established relationship with him from when he turned pro in 2010, and they
The Nike perks for attending the University of Oregon are not limited to athletes. This year, 500 limited edition shoes were made by Nike for students who are members of the “Pit Crew.” T
Can somebody help me out? I’m pretty sure I missed something. I’m well aware that Nike loves releasing new LeBron James products and constantly releases sneakers like these ones and th
Somehow this NBA postseason has turned into a clash between Charles Barkley and the Miami Heat. Last week Chuck called the Miami Heat a whiny bunch which didn’t sit well with fans. They also did
During Oklahoma City Thunder post-game press conferences, two things go hand-in-hand: Kevin Durant and his backpack. For whatever reason, the 21-year-old superstar does all his post game blabber wea
Back when I was in school, one of the hottest shoes around were the Ken Griffey Jr. Nike Air Max. They had velcro with his number 24 on the strap and they came in the Seattle Mariners colors. Now it&#
When Blake Griffin was drafted number one overall in the 2009 NBA Draft by the Los Angeles Clippers, he signed a reported 2-year shoe endorsement deal with Nike for $400,000/year.
To the average per
Knowing that Tim Tebow was one of the most famous players in college football history, it’s no surprise to see how popular he is as he makes his transition into the NFL. Tebow creates lines whe
The new Nike Tiger Woods ad with his father’s voice in it has generated a ton of buzz. That’s probably exactly the way the swoosh wanted it — the more talk about their product the b
