Macy’s Ad Congratulating Miami Heat for Winning Title Runs in Miami Herald

For the second year in a row, there was a mistake involving an advertisement by a department store that ran in the newspaper after the NBA Finals ended. Last year, it was this mistake by JC Penney. This year, it was this mistake by Macy’s as shown by the Miami New Times:

The Herald posted a correction but the damage had already been done. We’ve already talked about the way this works — news and clothing athletes make two versions of everything (win or lose) because they need to have things ready immediately after series end. You just need to ensure you have people remember to make an adjustment if things don’t go according to plan. I don’t think it’s a big deal, but the screw up doesn’t make Macy’s or the Herald look good. Just more insult to the Heat after they already had a disappointing loss.