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Monday, October 20, 2014

Nike reportedly extends Jeremy Lin, will release Linsanity shirt, begin heavy promotion

Jeremy Lin is so popular and coveted by advertisers, he’s had to turn down many offers. Luckily Nike already has an established relationship with him from when he turned pro in 2010, and they’re reportedly looking to take things to the next level.

Last week we shared a report saying Nike planned to create a signature shoe for him. Now we’re hearing Nike is making a “Linsanity” shirt that will soon be available online and in stores. Nike also reportedly has extended its contract with Lin to keep him from other shoe/apparel companies.

The New York Daily News says Lin will likely receive between $2-4 million in his endorsement deal with Nike. They also cite ABC News in saying Nike will soon roll out a “new promotional campaign built around Lin.”

Given the demand for all things Jeremy Lin, it’s no surprise to see Nike planning to capitalize. I’m just surprised it’s taken them this long to begin releasing Linsanity gear.



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