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UCLA Football Getting Premature in its Self Promotion

There’s that saying out there — you don’t tug on Superman’s cape. With that in mind, I present the latest advertisement by the UCLA Athletic Department that appeared in the LA Times on Monday, as passed along by Gutty Little Bruins.

I really do appreciate the enthusiasm by the athletic department, but I don’t think I’d be wrong in saying the ad is a bit premature. Why not wait until the team’s record speaks for itself? How’s that ad going to look when the team goes 5-7? I’d be laughing right now if I were a USC fan. Sure, the monopoly might be over in a year or two, but give it time. Isn’t it worse to hype up expectations and let the fans down rather than ramp up the marketing after the team’s shown signs of success? I’m much more comfortable with the patient approach.



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  • Dan

    Now that was funny, the monopoly might be over in a year or two. Do you realize who the coach of UCLA is? Has never been to a major bowl with his own kids. It wasnt his boys it was Lambrights in 2001 Rose Bowl and he McCarntneys kids and could not do jack with them. I appreciate the excitement you UCLA fans have. But be careful for what you wish for. I would expect his best year at UCLA will be next season. His best seasons at Colorado and UQ was year 2 and it goes downhill after that. I suspect you Bruin fan will be wishing Dorrell was still here in 2010 or 11

  • http://larrybrownsports.com Larry Brown

    I don't think we'll miss Dorrell, but you're right — this will be the first time he has to really build from scratch. The project will take a few years, and by then, he'll probably have new, inferior coordinators than he has now.

  • http://larrybrownsports.com Larry Brown

    I don't think we'll miss Dorrell, but you're right — this will be the first time he has to really build from scratch. The project will take a few years, and by then, he'll probably have new, inferior coordinators than he has now.