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Tuesday, October 21, 2014

Chargers Selling Their Own Wine Called Chargers Legacy Cabernet

That Steve Spurrier is a trend-setter, isn’t he?  Just a couple of weeks after the South Carolina coach announced he would be bottling and selling his own wine, the San Diego Chargers are doing the same.  According to the Chargers website, the team has partnered with Anthony Bell of Napa Valley’s Bell Wine Cellars to celebrate the team’s 50 year history with the release of Chargers Legacy Cabernet.

People love wine, and I have no problem with that.  There are people who drink it daily for its health benefits and can’t get enough of those antioxidants.  That being said, the Chargers’ brass has gone a little far in presenting their new wine as a football product.

“We think our fans will enjoy having a bottle of Chargers Legacy wine for any occasion as well as on game days,” said Chargers Executive Vice President – CEO A.G. Spanos.  “It’s a very versatile wine that we think maintains the integrity and character of our team.

“It’s important to us that anything we put our name on is first class, and Bell Wine Cellars is regarded as one of Napa Valley’s top wineries with a history of producing outstanding Cabernet Sauvignon.  We want nothing but the best for our fans.”

The conclusion of the press release states that the Chargers wine will go well with any of your game day favorites such as a hamburger, steak, or pizza.  You know what I think would go well with any of those game day foods? An ice cold beer.  Selling wine is one thing and I’m sure it’s a great way to make money.  Just don’t try to convince me that a Cabernet is an integral part of the game day experience.

Chest bump to Sports by Brooks Live for the story.



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