Maria Sharapova trying to change name to Sugarpova

Maria Sharapova Sugarpova

Maria Sharapova is attempting to take marketing to a new level.

The Russian tennis star has plans to temporarily change her last name to “Sugarpova” to promote her new candy line of the same name, The Sunday Times reports. Sharapova’s move would only be for the duration of the US Open, which begins next week.

According to The Times, Sharapova is attempting to do the temporary name change through the Supreme Court of Florida. Sharapova is based out of Bradenton, Fla., and began training and living in the state at a young age.

In addition to changing her name, Sharapova wants to place the Sugarpova lips logo on her clothing during the tournament.

Would a court really allow such a move? It was one thing for a guy like Chad Johnson to change his name to Ochocinco, which is weird enough, but it’s completely different to change a name for marketing purposes.

If this gets cleared, then that would open the gates for a whole new avenue of sports marketing. You thought stadium sponsorship deals were bad? Just wait until Novak Uniqlo starts taking the tennis courts.

Sharapova first marketed her candy line in the US last August. She invested $500,000 in the project and has already seen big returns, according to Bloomberg. She entered the gummy candy market, which is estimated at $28 billion, and often sells bags for $5.99 apiece. Very little money has been spent on marketing and advertising; most of the product awareness has come through fan and media interest in all things Sharapova.

Even if this move doesn’t go through, Sharapova just got all the publicity for her brand that she could have wanted.

Maria Sharapova likes work ethic Jimmy Connors is preaching

Maria SharapovaMaria Sharapova seems happy with Jimmy Connors in her first month working with her new coach.

Sharapova announced her hiring of Connors in July, three weeks after she lost to qualifier Michelle Larcher in straight sets in the second round at Wimbledon. She is playing in the Western & Southern Open in Cincinnati this week, marking her first tournament under the tutelage of the eight-time major winner. In an interview with the Cincinnati Enquirer, Sharapova said some of what Connors can offer is “priceless.”

“His philosophy is there’s no substitute for hard work,” Sharapova said Monday. “He certainly emphasizes that in every single practice.

“At this stage of my career, no one’s going to come in and change something drastically. But his experience and work ethic are priceless. It’s been nice.”

Sharapova worked together with Connors briefly before the 2008 Australian Open, back when Michael Joyce was her coach. She has won four majors and been ranked No. 1 in the world, so she’s not exactly looking to reshape her game. She recognizes that and hopes Connors will make a difference with smaller things.

“Certainly I know what it takes to accomplish something. I’ve been there. It was more about the work ethic that I knew he was going to put in, and the experience. He’s been there, done that.”

The biggest obstacle Sharapova will look to overcome is her struggles against Serena Williams, against whom she has lost 13 straight matches. It’s extremely early in their coach-player relationship, but maybe Connors will be the difference for Sharapova, just like Ivan Lendl has proven to be with Andy Murray.

Maria Sharapova slips, falls on ‘dangerous’ Wimbledon court (Video)

Maria Sharapova called the slick courts at Wimbledon “dangerous” during her second-round loss to Michelle Larcher de Brito at the All England Club on Wednesday, but she refused to blame the surface for her defeat.

Sharapova lost in straight sets 6-3, 6-4 to de Brito on Court No. 2, which is the same venue where fellow top female Caroline Wozniacki was defeated 6-2, 6-2 in her second-round match. Sharapova and Wozniacki’s surprising losses were part of a stunning day of results that included No. 3 seed Roger Federer losing in four sets; No. 6 seed Jo-Wilfried Tsonga retiring with a knee injury down two sets to one; and Victoria Azarenka withdrawing from her match.

Sharapova credited her opponent after the match and blamed herself for not being aggressive enough. She refused to blame the surface for her issues, which is different from how she acted while she was playing.

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Maria Sharapova to Serena Williams: Stick to your business

Maria Sharapova responded to comments made by Serena Williams in a recent Rolling Stone article by telling her longtime nemesis to stick to her business.

Serena’s interview drew national attention because of her comments about the Steubenville rape case. Williams said that it could have been worse for the victim and that the victim shouldn’t have put herself in the situation. After receiving backlash, Williams later criticized the writer for what was written.

During a pre-Wimbledon press conference on Saturday, Sharapova expressed her disappointment with Serena’s comments.

“I was definitely a little bit sad to hear what she had to say about the whole case,” said Sharapova.

Sharapova then addressed another portion of the article that was mostly overshadowed by Serena’s Steubenville comments. In the article, Serena talked about the love life of another player.

Here is the passage from the article:

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Maria Sharapova bothered by her losing streak to Serena Williams

Maria Sharapova has won four grand slams in her career. Her first was in 2004, and her latest came last year at the French Open to give her the career grand slam. What’s somewhat shocking is that since beating Serena Williams at the finals of Wimbledon in 2004, Sharapova has gone 1-12 head-to-head against Williams. Yes, Sharapova will bring a 12-match losing streak against Serena into their final at the French Open on Saturday at Roland Garros.

Sharapova admitted that her losing streak to Williams bothers her.

“I’d be lying if I said it doesn’t bother me,” said Sharapova after beating Victoria Azarenka, per BBC. “I don’t think that it would be a pretty competitive statement if I said it didn’t. I would love to change that around.

“Obviously whatever I did in the past hasn’t worked, so I’ll have to try to do something different and hopefully it will.”

Williams, meanwhile, has won 30 matches in a row and trashed Sara Errani in 46 minutes in the semifinals to advance to the finals. Is she due for a loss finally? Maybe, but I don’t think that’s happening on Saturday. Serena owns Sharapova. But Sharapova does not seem to be too uptight entering the match. She tweeted a picture of herself relaxing at the park the day before.

Maria Sharapova park

Did I also mention that Sharapova has only won one set against Serena in their last 11 matches? Maybe that’s why she’s not sweating the day before the final.

Photo: Twitter/Maria Sharapova

Maria Sharapova put in place by Jeremy Chardy’s girlfriend

Maria Sharapova was put in place over Twitter by a fellow tennis player’s girlfriend for her lack of knowledge of male tennis players.

Sharapova tweeted to note that she had no clue who two top-30 men’s tennis players were (was she just joking?).

Paire is French tennis player Benoit Paire, who entered the French Open ranked 26th in the world in men’s singles and seeded 24th for the tournament. Paire beat Lukasz Kubot in straight sets in the second round before losing to Kei Nishikori in the third round.

Chardy is another French tennis player, Jeremy Chardy, who is ranked No. 27 in the world in men’s singles and entered the French Open seeded 25th. He beat Roberto Bautista Agut in the second round in straight sets and then lost to Jo-Wilfried Tsonga in straight sets in the third round.

After Sharapova tweeted that she was unfamiliar with both players, none other than Chardy’s girlfriend, Alize Lim, came through with an epic tweet. Here’s what Lim, a female tennis player, tweeted back to Sharapova in response:

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Maria Sharapova confirms Grigor Dimitrov is her boyfriend in great way

Maria Sharapova Grigor Dimitrov

Maria Sharapova was rumored to be dating fellow tennis player Grigor Dimitrov for months, but they never confirmed the relationship. It wasn’t until the two were photographed by the paparazzi after Dimitrov’s upset win over Novak Djokovic at the Madrid Open that she finally confirmed they were dating. And she did so in a great way.

After beating Kaia Kanepi 6-2, 6-4 at the Madrid Open, Sharapova went to sign a television camera as is customary for the winner. Instead of signing her name, Sharapova wrote a funny message intended for the paparazzi: “How did you catch us???”

Maria Sharapova Paparazzi

At least there’s no hiding it anymore, and Maria is a good sport about things.

Sharapova was previously engaged to basketball player Sasha Vujacic, but the two broke up last year. Dimitrov, a 21-year-old Bulgarian player currently ranked No. 28 in the world, was rumored to have gone out with Serena Williams in the past.

Racket clap to Beyond the Baseline
Image via Broken at Love