Kevin Durant Wants to go Cheap with His Shoes Like Starbury

Thanks to Ballhype for putting me onto Nate Jones’ story at FanHouse about Texas star Kevin Durant wanting a shoe deal that will market his sneakers for cheap. The news is truly pleasing. Taking it from Jones:

Today on his Oregon Live blog, John Canzano reported that one of the sticking points for Durant in his negotiations with Nike and Adidas is a commitment to make a shoe that is at a price point that most individuals could afford. That price point is rumored to be between $39 and $69.

Whether or not big companies like Nike or Adidas would actually go for something like this is debatable — it would go against most of their business policies. Just perusing the Adidas website for instance, shows that high top basketball shoes range from $80-$200, with most pairs in the hundred dollar range. Going through Nike’s shop online, it was a stretch to find a basketball sneaker in the double-digits price range. The other element at play is whether or not Kevin Durant will remain steadfast in his desire to have a company sell his shoe for cheap. Would his desire to sign with a big company override his wish of selling an affordable shoe? I think it’s possible.

We’ll wait to see what happens with Durant, but I’m happy to hear he’s even considering the idea. The reasonably-priced sneaker is an excellent concept by Marbury, and I’ll always applaud this off-court effort regardless of what his on-court reputation may be.

(image courtesy You Been Blinded)