The Chicago White Sox agreed to a deal on Wednesday that will see their stadium renamed Guaranteed Rate Field at season’s end, and the internet is having a blast mocking the new name.
The new deal runs through the 2030 season and takes effect starting next year.
The Cell will no longer be The Cell. #WhiteSox announce new ballpark naming rights partnership. “Guaranteed Rate Field" 2017-2030.
— Jordan Bernfield (@JordanBernfield) August 24, 2016
While we’re used to corporate ballpark naming rights, this one is pretty ridiculous, even by those standards. Naturally, Twitter reacted accordingly.
"ready to go?"
"where are we going?"
"Guaranteed Rate Field"
"ah — let me put on my shoes" pic.twitter.com/l9me03oniO— Kenny Ducey (@KennyDucey) August 24, 2016
The logo for Guaranteed Rate is literally just an arrow pointing down. Good job @whitesox. Guaranteed Rate Field pic.twitter.com/pTj9tl4fwB
— Jeremy Scheuch (@jeremyscheuch) August 24, 2016
Guaranteed Rate Field isn't the problem. The problem is the rate is .475. #whitesox
— Joe Sheehan (@joe_sheehan) August 24, 2016
*chris sale cuts up naming rights contract*
— Lindsey Adler (@Lahlahlindsey) August 24, 2016
Welcome to Guaranteed "we won't pay for any premium players" rates field – 2017 white sox slogan
— whitesoxdave (@barstoolWSD) August 24, 2016
Amidst the mockery were details of some shady dealings made by the company in question.
Guaranteed Rate was ordered to pay $25 million in damages for an alleged corp. espionage scheme in March #WhiteSox https://t.co/JEd2a6h50E
— Josh Frydman (@Josh_Frydman) August 24, 2016
We really do need Chris Sale’s take on this given the reasoning he gave for slicing up those jerseys. This is definitely one of the more cringeworthy corporate stadium names in all of pro sports.
