Since becoming the biggest sports story of the year a little over a month ago, Jeremy Lin has done his best to suck up as little of the spotlight as possible. Of course, keeping out of the spotlight has been completely impossible. When your grandmother can’t even avoid the paparazzi, you just have to accept that you are kind of a big deal. What we mean is Lin hasn’t gone around signing every endorsement deal that is presented to him — and there have been plenty of them. According to Bloomberg, however, the Knicks guard could finally have something in the works.
Jeremy Lin, the New York Knicks basketball player who surged in popularity this year, is in talks on an endorsement deal with Zhejiang Geely Holding Group Co (GEELZ)’s Volvo Cars, three people familiar with the matter said.
An agreement may be announced soon and would result in the 23-year-old former Harvard University player endorsing Volvo cars in China, two of the people said, asking not to be identified because the discussions are private. The two sides are in advanced negotiations after having reached a preliminary agreement, they said.
To this point, the only significant contract Lin has signed is an extension of his 2010 contract with Nike, which will naturally pay him a boatload more than the initial contract he signed when he was with the Warriors. Aside from that, Jeremy has turned down several offers and refused to sign any deals with flashy companies just for the money. Either Lin is a big Volvo guy, or it sounds like he may have finally been presented with an offer he can’t refuse.
