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BasketballSports BusinessAntaDrederick IrvingKyrie Irving

Kyrie Irving pulls very unusual business move

June 4, 2024 by Darryn Albert • Comments
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Kyrie Irving in Mavs uniform holding a basketball
Feb 8, 2023; Los Angeles, California, USA; Dallas Mavericks guard Kyrie Irving (2) controls the ball against the Los Angeles Clippers during the second half at Crypto.com Arena. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports

As he prepares for his fourth career trip to the NBA Finals, Kyrie Irving continues to keep things in the family.

Shams Charania of The Athletic reported Tuesday that the Dallas Mavericks star Irving is signing his first signature athlete for his shoe line with ANTA — his father Drederick Irving. Charania notes that this is the first time ever that a pro athlete has signed his father to a signature shoe deal.

Kyrie is very close with Drederick, who raised him as a single father after Kyrie’s mother Elizabeth died when Kyrie was just four years old. Drederick used to be a professional basketball player as well, playing in Australia for the Bulleen Boomers after his collegiate career at Boston University.

Charania adds that the Drederick Irving signature sneaker will release in Foot Locker stores in September. While it is an unprecedented move for an athlete to sign their parent to a shoe deal, it is actually on-brand for Irving. In 2022, he hired his stepmother Shetellia Riley Irving, who is Drederick’s second wife, as his agent in what was also a groundbreaking move.

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