• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Larry Brown Sports

Larry Brown Sports

Brown Bag it, Baby

  • Home
  • Blog View
  • NFL
  • NCAAF
  • NBA
  • MLB
  • Media
  • Headlines
  • Podcast
BasketballFeatured StoriesSports BusinessLeBron JamesNike

Report: Nike stood to lose ‘tens of millions’ on LeBron James jersey change

July 12, 2019 by Larry Brown • Comments
FacebookTweetLinkedInRedditThreadsWhatsAppEmail

LeBron James

LeBron James will not be switching jersey numbers in the upcoming season as previously planned due to a lack of approval from Nike, according to reports.

James has worn jersey No. 23 in all his NBA seasons but his four-year stint with the Miami Heat, when he wore No. 6. No. 23 is what Anthony Davis has worn throughout his career. To welcome his new teammate to the Los Angeles Lakers, James was going to give Davis No. 23 and likely switch back to No. 6.

However, Yahoo’s Chris B. Haynes reported on Friday that the jersey switch will not be happening. Haynes reported that the request came in after the March 15 deadline. The league would have allowed the switch if manufacturer Nike approved it, but they did not, citing a major financial loss they would have incurred.

According to ESPN, Nike stood to lose “well into the tens of millions of dollars” on the switch due to already-produced LeBron James No. 23 Lakers jerseys.

A player has the ability to buy out the jerseys as we’ve seen one do in the past, but James opted to keep his number out of respect to the fans who have already purchased his Lakers jersey and to avoid further controversy, Haynes reported.

Now we will wait to see what jersey number Davis picks.

  • i want more great stories!

Sign up today for free and get the best sports content sent to your inbox.

You can unsubscribe anytime. For more details, review our Privacy Policy.

.

Follow Us

Get instantly notified of the most viral news stories via Google!

  • Trending stories

LaMelo Ball exiting his custom Hummer after being involved in a car crash

Footage emerges of LaMelo Ball crashing his custom Hummer

6 days ago
Alex Rodriguez with sunglasses on

Hall of Famer has profane message for ‘fat a–‘ Alex Rodriguez on live broadcast

2 days ago
Tyronn Lue looking on

Ty Lue fires back at Kawhi Leonard’s negative Clippers take

4 days ago
Tyreek Hill with the media

Andy Reid answers whether Chiefs are interested in Tyreek Hill

5 days ago
Lindsey Vonn watches a tennis match

Lindsey Vonn announces sad news week after her crash

7 days ago

Sidebar


  • don’t miss these

LeBron James looks on

LeBron James reacts to Luka Doncic’s befuddling decision against the Magic

50 minutes ago
Jonathan Kuminga taking a shot

Warriors fans all said the same thing after Jonathan Kuminga went off in his Hawks debut

6 hours ago155
Luka Doncic looks on

NBA analyst rips into Luka Doncic for whining after ‘every f—ing play’

7 hours ago60
Hornets guard Coby White speaking to reporters after his return to Chicago

Coby White had great quote after his return to Chicago

8 hours ago65
Draymond Green jumping onto DeAndre Jordan

Draymond Green pulls an unusual move on DeAndre Jordan during game

8 hours ago84
Bucks legend Marques Johnson dunking at age 70

Former NBA All-Star ends his birthday tradition with ‘final’ dunk at 70

9 hours ago83
  • popular stories

Jack Hughes missing his teeth

Jack Hughes scored the Olympic-winning goal after losing 2 teeth

Phil Cuzzi points

Veteran MLB umpire retires after having ‘worst performance ever’

Rondale Moore in Cardinals jersey

Vikings WR Rondale Moore dies at 25

LaMelo Ball gesturing

Officials make a decision on potential charges for LaMelo Ball after car crash

Ernie Johnson in a suit

Surprising news emerges about Ernie Johnson

A Dodgers hat in the dugout

Dodgers claim a 57-home run outfielder off waivers

Get the App

© 2026 · LB Sports Media Group Inc · Powered by Springwire.ai

  • X
  • Facebook
  • YouTube
  • Instagram
  • RSS Feed
  • About Larry Brown Sports
  • Contact
  • Editorial Process
  • Staff Writers
  • Privacy Policy
Dedicated to the memory of Nevil Vega
Team/Player Stats