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College FootballBill BelichickJordon HudsonMichael LombardiNorth Carolina Football

North Carolina GM addresses Bill Belichick-Jordon Hudson speculation

June 14, 2025 by Grey Papke • Comments
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Bill Belichick with Jordon Hudson
Feb 6, 2025; New Orleans, LA, USA; Bill Belichick and Jordon Hudson on the red carpet before Super Bowl LIX NFL Honors at Saenger Theatre. Mandatory Credit: Kirby Lee-Imagn Images

North Carolina football general manager Michael Lombardi addressed the ongoing speculation about the relationship between Bill Belichick and Jordon Hudson and whether it is impacting the football program.

In an appearance on ESPN Radio’s “Marty & McGee” Saturday, Lombardi dismissed much of the speculation about Hudson’s involvement with Belichick as “noise” and said the program did not want to add fuel to the fire.

“I mean, a lot of it is just noise,” Lombardi said, via Mike Florio of Pro Football Talk. “And for us to be distracted by something that has no bearing, that has no relevance whatsoever, that is a complete falsehood, in terms of what people are saying or what they’re writing. It’s comical. And for me, to really even attack anybody who’s saying it, gives them credibility. Which I don’t, because it’s a completely false narrative.

“The noise out there comes from a direction of people trying to be disruptive within our program. We’re not going to allow it. We’re not going to acknowledge it. We’re gonna move on. And look, let’s face it, the proof’s in the pudding. We’re having a tremendous recruiting class. We had a tremendous portal, and we’re going to continue to get better every day.”

This is a bit more in line with the traditional Belichick stance of not giving oxygen to outside noise. That approach has been undermined by Hudson’s controversial presence around the North Carolina program, where there have been conflicting reports about how extensive her role is. Belichick has claimed that Hudson has no real role within the program, though others seem to feel differently.

For the moment, Belichick and his cohorts have quieted some of the noise and avoided giving it any new fuel. However, the speculation will continue, especially since it would be very easy for Belichick to leave his role as North Carolina head coach at this point.

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