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Friday, April 19, 2019

Cowboys-Rams playoff game sets record for FOX

Dallas Cowboys

The NFC playoff game between the Dallas Cowboys and Los Angeles Rams on Saturday night was a popular viewing event, so much so that it set records.

More than 34 million viewers tuned in to watch the game, according to Nielsen Media Research and Adobe Analytics. That was the most ever viewers for a Saturday night primetime event on FOX.

FOX also says the game was the most streamed NFL playoff game ever on FOX Digital.

The ratings were extremely strong but not too surprising. The Cowboys always attract a massive audience and brought in very strong numbers for their playoff game against the Seahawks on Wild Card Weekend. Taking on an even tougher team in an even more meaningful game was always going to lead to greater numbers.

FOX also knew the game would be huge. They had their No. 1 announcing team of Joe Buck and Troy Aikman call the game rather than Sunday’s Saints-Eagles game also on the network.

This is all music to Jerry Jones’ ears. He knows exactly what to do to increase interest and buzz surrounding his team.



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