LaDainian Tomlinson was a fan favorite during his nine seasons playing with the Chargers in San Diego, and the team is now hoping the former star running back can help drum up support in a new place.
Tomlinson is joining the Los Angeles Chargers as a special assistant to the Spanos family, according to a press release from the team. His goal will be to focus on engaging fans in the community.
“L.T. is one of the most beloved and iconic Chargers of all time,” Chargers Chairman Dean Spanos said. “His active involvement in our fight for Los Angeles is vital, and he represents the very best of what it means to be a Charger on the field and in the community.”
Tomlinson currently works as an analyst for NFL Network, and he will continue with that role in 2017.
The Chargers have to compete with the L.A. Rams for a market share, and that will be no easy task. If you saw the way fans in San Diego reacted after the team left, you get the impression not many of them will be remaining loyal to the team in L.A. Tomlinson’s job will be to help bridge that gap, though it remains to be seen how much one former player is going to help.
