Nike unveiled a major new ad campaign on Monday to commemorate the 30th anniversary of its “Just Do It” slogan, and Colin Kaepernick is the main face of it. There has been speculation that the free agent quarterback will also be getting his own clothing line, but that is apparently not the case.
Yahoo’s Charles Robinson reported that Nike plans to give Kaepernick a “star” endorsement deal, which means shoes, shirts, jerseys and other apparel items. However, ESPN’s Darren Rovell was told that is not happening.
Nike sources say the company has no plans to give Colin Kaepernick a signature shoe, nor an extensive clothing line, as had been speculated.
— Darren Rovell (@darrenrovell) September 4, 2018
Kaepernick has been under contract with Nike since 2011, which was the year he entered the NFL. The company has stuck with him even though no team has signed him, and his new legal representation is said to have negotiated his latest deal with the apparel juggernaut. Robinson said Kaepernick was receiving interest from other shoe companies, which gave Nike a sense of urgency.
The Nike ads featuring Kaepernick have already drawn some strong reactions, including one that has a link to ESPN’s “College GameDay” program.
