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Wednesday, October 23, 2019

‘GameDay’ song musician cuts his Nike socks over Colin Kaepernick campaign

Colin Kaepernick hat backwards

Nike’s decision to make Colin Kaepernick the face of a new ad campaign has drawn plenty of strong reactions, and one of them already has ties to ESPN.

After Nike debuted its new “Just Do It” campaign on Sunday, a sound production worker for the band Big & Rich decided to protest the sports apparel company by cutting the Swoosh logo off his socks.

As you may know, Big & Rich’s song “Comin’ to Your City” has become the theme song for ESPN’s “College GameDay.” The song plays at various points during the broadcast and the band has performed it live in several cities.

Nike has kept Kaepernick under contract even though he has been unable to find work in the NFL. Kaepernick has been with Nike since 2011, and the details of the current endorsement deal are pretty noteworthy.



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