Colin Kaepernick is face of Nike’s new ‘Just Do It’ campaign

Colin Kaepernick has kept his endorsement deal with Nike even as he has been unable to find work in the NFL for well over a year, and the sports apparel juggernaut has unveiled a powerful new campaign featuring the quarterback.

On Monday, Nike debuted a series of intense “Just Do It” ads to commemorate the 30th year of the popular slogan being coined. Kaepernick is one of the faces of the campaign with a powerful image that reads “Believe in something. Even if it means sacrificing everything.”

Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO

— Colin Kaepernick (@Kaepernick7) September 3, 2018

Serena Williams, Odell Beckham Jr. and NFL rookie Shaquem Griffin are among the other athletes who are featured:

Awesome new Nike “Just Do It” ads pic.twitter.com/JFaAfm3ize

— Darren Rovell (@darrenrovell) September 3, 2018

The timing of Nike’s release speaks volumes, as we recently learned Kaepernick’s collusion case against the NFL is set to go to trial. Kaepernick, of course, began the movement of kneeling during the national anthem, and we were reminded of how much support he still has with the way fans reacted to him attending the US Open over the weekend.