• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Larry Brown Sports

Larry Brown Sports

Brown Bag it, Baby

  • Home
  • Blog View
  • NFL
  • NCAAF
  • NBA
  • MLB
  • Media
  • Headlines
  • Podcast
FootballMark DavisOakland RaidersZak Gilbert

Oakland Raiders fire PR guy Zak Gilbert because of SI article

June 2, 2013 by Larry Brown • Comments
FacebookTweetLinkedInRedditThreadsWhatsAppEmail

Mark Davis bowl cutThe apple doesn’t fall very far from the tree in the case of Oakland Raiders owner Mark Davis.

Davis, the son of the late Al Davis, decided to fire team PR director Zak Gilbert because he was upset with the way he and his father were portrayed in a recent SI article, according to the San Francisco Chronicle’s Vic Tafur.

Sports Illustrated writer Jim Trotter spent a season with the Raiders and wrote about the team in a feature for the April 22 edition of the magazine, entitled “The New Silver and Black.” The story was mostly about how GM Reggie McKenzie was making over the franchise and bringing the team into the modern era after they fell into the dark ages under an aging and senile Al Davis.

We noted two specific items in the story that stood out and wrote about them here at LBS. One story was that McKenzie was pretty incredulous that the Raiders didn’t have a full-time groundskeeper under Davis. The other was how an agent was able to get an extra $1 million out of Davis in negotiations because his memory was so bad.

The Chronicle’s Tafur reports that Gilbert had been on leave since the article came out, pending Davis’ decision concerning his future. Gilbert worked for the team for a year. He was brought in by McKenzie, a former co-worker with the Green Bay Packers.

Despite being fired, Gilbert had a classy response.

“I’d like to thank Mark Davis for the honor of serving the Raiders, and Reggie McKenzie for hiring me. I leave holding my chin up, knowing I dedicated every waking hour to promoting a positive image for our team. The co-workers in my Raiders family are extraordinary; the camaraderie we built was really special. Talking to Raiders fans on a weekly basis, I learned first-hand that their passion and loyalty is unmatched. I have great respect for the team’s rich history and took seriously the role of preserving it. Although disappointed that I can’t remain on the ride, I wish Reggie and Dennis Allen absolutely nothing but success in a bright future.”

You know the irony in all this? Mark Davis’ decision to fire his PR director brought so much more negative light to the franchise than the article did. What a dumb move.

  • i want more great stories!

Sign up today for free and get the best sports content sent to your inbox.

You can unsubscribe anytime. For more details, review our Privacy Policy.

.

Follow Us

Get instantly notified of the most viral news stories via Google!

  • Trending stories

Adam Silver speaking

NBA hands down massive fines to 2 tanking teams

3 days ago
Isaiah Stewart putting Miles Bridges in a headlock

Isaiah Stewart punched Miles Bridges from a headlock during wild melee

6 days ago
Nick Castellanos high fives teammates

Report: Nick Castellanos has been banished by the Phillies

4 days ago
Mike Vrabel looks on

Mike Vrabel responds to criticism of Will Campbell

6 days ago
Travis Hunter at a press conference

Travis Hunter likely to change positions in 2026

2 days ago

Sidebar


  • don’t miss these

Devin Booker shoving Nikola Jokic to protect Barack Obama

Devin Booker shoved Nikola Jokic to protect Barack Obama at All-Star Game

4 hours ago105
Former Washington Pro Bowler Tre' Johnson holding a dog

Former Washington Pro Bowler Tre’ Johnson dies at 54

6 hours ago31
A Seattle Seahawks helmet on the grass

Seahawks poach coach from division rival to replace Klint Kubiak

8 hours ago110
John Harbaugh in a hoodie

John Harbaugh reveals how close he came to hiring Rex Ryan as his DC

13 hours ago193
Maxx Crosby in his Raiders uniform

Raiders’ DC hire may appeal to Maxx Crosby

1 day ago661
Kyler Murray in shoulder pads

Kyler Murray is being linked to 1 team in trade rumors

2 days ago2K+
  • popular stories

Sam Darnold wearing a Seahawks hat

Seahawks player wore the perfect Sam Darnold T-shirt to Seahawks parade

Mike Macdonald talks with the media

Seahawks found a ‘tell’ that doomed Patriots in Super Bowl

Geno Smith ready to throw a ball

Fans ruthlessly troll Geno Smith after he shared his Super Bowl opinion

Seton Hall baseball player Justin Ford injured.

Video: Seton Hall player suffers gruesome injury rounding bases after home run

A Raiders helmet

Raiders’ Klint Kubiak hires former Chargers head coach

Ilia Malinin being interviewed

Ilia Malinin had 3-word response to his disastrous Olympic performance

Get the App

© 2026 · LB Sports Media Group Inc · Powered by Springwire.ai

  • X
  • Facebook
  • YouTube
  • Instagram
  • RSS Feed
  • About Larry Brown Sports
  • Contact
  • Editorial Process
  • Staff Writers
  • Privacy Policy
Dedicated to the memory of Nevil Vega