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Sports BusinessLonzo BallNike

Lonzo Ball draws ‘interest’ from Nike

April 3, 2017 by Gordon Dixon • Comments
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Lonzo Ball

Lonzo Ball

A few months from now, Lonzo Ball will be able to say he was one of top picks in this year’s NBA Draft. He may also be able to say he’s part of the Nike family.

Last month, LaVar Ball famously said he was looking for a $1 billion shoe deal for his three sons Lonzo, LiAngelo and LaMelo. With the latter two still in high school, Lonzo will be the first to play at the professional level and there seems to be at least some chance he will do so wearing Nikes. Although, the price for the deal may not reach ten figures.

“It’s a little steep,” Knight told USA Today. On Lonzo Ball, Knight added “He’s an awfully great player. Yeah, we have an interest.”

Nike typically gets its share of the draft’s better players so it wouldn’t be a big surprise to see Lonzo Ball sporting Nike shoes next winter. He seems destined to be, at a minimum, a very good NBA player and potentially a star. If Phil Knight and Nike could get him and his two younger brothers for a combined billion dollars, that may end up being a bit of a bargain if LiAngelo and LaMelo profile to be just as good, if not better.

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