If you remember about a month ago, I got really excited when I heard Kevin Durant wanted to go cheap with his shoes like Starbury. In fact, at the time, reports suggested that negotiations were being held up by Durant’s desire to go cheap. Well, Tom Ziller informs me of the news that Durant has signed with Nike. We know it came down to Adidas or Nike, and apparently Durant has chosen Nike.
The deal is reportedly worth $40 million. That’s a lot of money. Now, my question is whether or not this will prevent Durant from marketing his shoe at a cheaper price. I’m guessing it will unfortunately. In the Adidas family, it’s T-Mac, Billups, Arenas, and KG whose shoes vary from $90-$130. In the Nike online store, we’re talking triple-figures for most sneakers. That blows. I was really getting pumped about Durant going Starbury-style — that’s how to give back to the community.

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This entry was posted on Monday, July 16th, 2007 and is filed under Basketball. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.









Why do people still feel the need to spend $100+ on sneakers? When I was in High school in the early 90s you didn’t have too many choices between one shoe store or the other so you had to pay more for good basketball shoes.
Nowadays you can visit dozens of online stores and buy brand new name brand overstock shoes all for less than 50 bucks with many to choose from.
I’m so with you…but then again, I’m not trying to compete with all the other kids in my class for the latest thing…which would include cool shoes. Seriously though, triple digits is way too much for some shoes.
Nike Sucks. Ill stick with my good ole Birkenstock’s!!!