The owners of the UFC are going to have a lot of money to spend if they wind up selling their extremely successful business, and there is already speculation that they could use some of that cash to
Washington Nationals superstar Bryce Harper recently signed a 10-year endorsement deal with Under Armour, and it is a big one — a very big one.
Johnny Manziel was dropped by Nike at some point after the NFL season ended, essentially confirming that the former Heisman Trophy winner’s brand has become toxic.
NBA owners approved a three year pilot program to test out advertisements on jerseys beginning in the 2017-18 season, the league announced Friday.
To begin, advertising will be limited to a 2.5-by-2.
Under Armour stock was down nearly 5.5 percent in trading on Monday, a day after high-profile endorser Jordan Spieth collapsed at the Masters.
NFL commissioner Roger Goodell announced on Tuesday that “Thursday Night Football” will be streamed live on Twitter during the 2016 NFL season.
Stephen Curry has become one of the most marketable athletes in sports, but he’s not an endorser of Nike or even Adidas – he’s with Under Armour.
Ben Simmons is keeping it in the LeBron James family.
Simmons will be signing with Klutch Sports Agency according to The Vertical’s Adrian Wojnarowski.