Persa Strong: Northwestern Sends Media Dumbbells for Dan Persa Heisman Push
We’re only a month away from the start of the college football season. It’s the time when athletic departments start making P.R. pushes for their top player to win the Heisman Trophy. We’ve already seen Hawaii release a video campaigning for Brian Moniz as a Heisman candidate, but what Northwestern has done is far more creative. As Dr. Saturday shares with us, they’ve sent out dumbbells to select media members:
The dumbbells represent the “Persa Strong” campaign they’re pushing. Each dumbbell weighs seven pounds to reflect Persa’s jersey number and his reputation as “the strongest pound-for-pound athlete on Northwestern’s team and strongest quarterback in the country.”
They’ve created a web domain persastrong.com that forwards to Northwestern’s athletics page and advertises Persa as a Heisman Candidate.
Persa ruptured his Achilles tendon last season but was doing quite well until the injury. He’s definitely one of the top quarterbacks in the country and I don’t mind them promoting him for the Heisman. My only issue is that they didn’t come up with a better campaign. You know, something cool like this. Dumbbells? Seriously? That’s almost as bad as the cupcakes Northwestern sent out.
