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#pounditSunday, December 4, 2022

Kobe Bryant estate to continue partnership with Nike

Kobe Bryant in a Lakers jersey

Nike will be able to continue manufacturing new Kobe Bryant gear thanks to a new agreement between the apparel company and the estate of the late basketball star.

Vanessa Bryant, Kobe’s widow, shared a statement on her Instagram account Thursday to announce the partnership renewal news.

“We’re excited to announce our partnership with Nike is going to continue!” Vanessa wrote. “I am so proud that my husband’s shoes are still the most worn by players on NBA courts and that the demand for his shoes remain so desired by his fans around the world. With this new partnership, fans will soon be able to have access to Kobe and Gigi Nike product for years to come and with Nike donating 100% of the net proceeds yearly for Gianna’s shoes to our Mamba and Mambacita Sports Foundation (M&MSF). I am also grateful that Nike and I will work together to establish a youth basketball center in Southern California that will share the Mamba Mentality with youth athletes for generations to come. I know this is an inspiring moment for my husband and daughter’s global fans, and I am very appreciative of each and every one of you!

“With Gratitude for every fan around the world supporting Kobe and Gigis Legacy,
Vanessa Bryant”

As Vanessa mentioned, terms of the deal include Nike working with the Bryants to establish a youth basketball center in Southern California.

Kobe and his daughter, Gigi, were among nine people who died in a helicopter crash on Jan. 26, 2020.

Bryant initially began his pro career by endorsing Adidas. But he later signed with Nike in 2003. Nike has created numerous models of Bryant’s signature shoe line.

Photo: Apr 13, 2016; Los Angeles, CA, USA; Los Angeles Lakers forward Kobe Bryant (24) reacts against the Utah Jazz in the first quarter at Staples Center. Bryant concludes his 20-year NBA career tonight. Mandatory Credit: Robert Hanashiro-USA TODAY Sports


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