LeBron James unites city of Cleveland in new Nike ad (Video)

The return of LeBron James to Cleveland will become official on Thursday night when the Cavaliers take on the New York Knicks, and Nike has just the commercial to get you amped up about it if you’re into that sort of thing.

In its latest commercial featuring LeBron, Nike shows King James giving a lengthy pep talk to his new teammates about grinding it out and working hard for the city of Cleveland. Throughout the course of the ad, the people of Cleveland basically become part of the team.

Just watch it. Whether you’re a LeBron fan or not, you have to admit the commercial is well done.

Video via Darren Rovell