Reporter files trademark for March Madness related phrase
If you’re one of those people who is tired of how much money the NCAA is making without paying any of its athletes, you will probably appreciate what one college basketball reporter is trying to do.
According to ESPN’s Darren Rovell, Jon Rothstein of CBS Sports has filed to trademark the phrase “This is March” for apparel. The phrase is related to March Madness.
Reporter @jonrothstein has filed to trademark the phrase "This is March." in the apparel category, @darrenheitner did the filing.
— Darren Rovell (@darrenrovell) March 8, 2018
Rothstein didn’t have much to say about his trademark filing, but he seemingly confirmed it.
This is March. https://t.co/R4B9Vg3a44
— Jon Rothstein (@JonRothstein) March 8, 2018
It’s unclear what kind of resistance Rothstein might get, but it’s worth a shot. Anything that can keep money out of the hands of the NCAA will probably be well received.
