One Iowa establishment is probably regretting their Saturday promo for the Iowa-Michigan game.
Iowa and Michigan clashed in the Big Ten Championship Game held Saturday at Lucas Oil Stadium in Indianapolis, Ind.
An X-Golf branch in Cedar Rapids, Iowa launched a promo Friday offering draft beer at no charge up until the Hawkeyes scored or the game ended.
A place in Iowa is offering free beer from kickoff UNTIL IOWA SCORES 🤣🤣
(h/t @brianvitti) pic.twitter.com/vH2GZIO68N
— Chris Hassel (@Hassel_Chris) December 2, 2023
As luck would have it, the Wolverines’ defense held the Hawkeyes scoreless 26-0 to win the Big Ten title and a likely spot in the College Football Playoff.
The nearly 3-hour window of free-flowing beer probably did a number on both the X-Golf branch’s profits and the players who had an unlimited supply of free booze.
If there was one Power Five team to be wary of for such a promo, it was Iowa. The Hawkeyes have had one of the worst offenses in college football this season.
Iowa came into the contest averaging just 228.3 yards per game as a team — the lowest total in NCAA Division 1 football. The gap between the Hawkeyes and second-lowest Kent State was a whopping 24.3 yards per game.
Iowa’s offensive futility has even led to a coaching shakeup.
Iowa establishments may want to steer clear of such promos until further notice.
