• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Larry Brown Sports

Larry Brown Sports

Brown Bag it, Baby

  • Home
  • Blog View
  • NFL
  • NCAAF
  • NBA
  • MLB
  • Media
  • Headlines
  • Podcast
College Football, Bill Belichick, Bubba Cunningham, North Carolina Football

North Carolina AD did not favor Bill Belichick hire?

December 13, 2024 by Grey Papke • Comments
FacebookTweetLinkedInRedditThreadsWhatsAppEmail
Bill Belichick addressing the media
Dec 12, 2024; Chapel Hill, NC, USA; North Carolina Tar Heels new head coach Bill Belichick speaks to those attending his hiring announcement at Loudermilk Center for Excellence. Mandatory Credit: Jim Dedmon-Imagn Images

North Carolina pulled off one of the biggest hires of the year by bringing Bill Belichick in as their new head coach, but a new report suggests he was far from a unanimous choice.

North Carolina’s coaching search was “fractured” and Belichick was not the top choice of athletic director Bubba Cunningham, according to John Talty of CBS Sports. The Belichick hire was reportedly driven by the school’s Board of Trustees, partly because of the belief that the team’s fanbase would be invigorated by it.

Cunningham preferred a more traditional search that initially eyed candidates like Iowa State’s Matt Campbell, and he believed the Belichick interest would blow over. Once the likes of Campbell decided to remain in their current jobs, Cunningham’s preferences quickly became overwhelmed by the public talk about Belichick. The public rumors about Belichick also made other candidates more reluctant to fully commit to pursuing the North Carolina job.

“(It) had leaked to so many people that they were like, ‘F—, we’ll look like a bunch of idiots if we don’t do this,” a source told CBS Sports.

Notably, ESPN’s Adam Schefter had reported Wednesday that former Notre Dame QB and current Browns assistant Tommy Rees likely would have been the favorite for the job had Belichick not been hired. That choice would fit with Cunningham’s reported pursuit of a younger coach.

North Carolina denied in a statement that there were dueling searches, stating multiple interviews were conducted and the best choice was made for the school.

North Carolina’s split in opinion largely mirrors that of the public. Belichick is unquestionably an outstanding coach, but many question whether he is going to be able to build a program, and at 72, he is not a long-term solution.

Whatever reluctance Cunningham may have had about the hire, he enthusiastically welcomed Belichick on Thursday. Whether he wanted it or not, he is fully committed now.

  • i want more great stories!

Sign up today for free and get the best sports content sent to your inbox.

You can unsubscribe anytime. For more details, review our Privacy Policy.

.

Follow Us

Get instantly notified of the most viral news stories via Google!

  • Trending stories

Caitlin Clark smiling

Caitlin Clark finds unlikely ally amid Morgan Wallen backlash

3 days ago
Angel Reese in her Dream uniform

Angel Reese gets benched amid season-worst performance for the Dream

2 days ago
Stefon Diggs at practice

Stefon Diggs has been linked to 2 teams

2 days ago
Brandon Clarke warming up for a game

Possible cause of death for Brandon Clarke has been revealed

May 12, 2026
Jason Collins being shown on a Jumbotron before NBC's broadcast of Timberwolves-Spurs

Fans blast NBC for disrespectful move after moment of silence for Brandon Clarke, Jason Collins

7 days ago

Sidebar


  • don’t miss these

Charles Woodson giving a speech

Charles Woodson’s son announces his college commitment

4 days ago1K+
Mario Cristobal looks on from the sideline

Miami HC Mario Cristobal has honest take on College Football Playoff expansion

6 days ago129
A generic college football

87-year-old Tom Moore has landed a new coaching job

May 12, 202636
Steve Sarkisian with arms folded

Steve Sarkisian goes off on SEC rival

May 12, 2026365
Lane Kiffin holds up his hand

Lane Kiffin apologizes for his controversial comments about Ole Miss

May 12, 2026358
The Notre Dame logo on the field

USC and Notre Dame may be ready to resume their rivalry

May 11, 2026247
  • popular stories

Trevor Lawrence holds the ball

Trevor Lawrence looks unrecognizable after cutting his hair for Jags’ schedule release video

Giannis Antetokounmpo drives to the basket.

1 frontrunner has reportedly surfaced for Giannis Antetokounmpo

Paige Bueckers in her Wings uniform

Paige Bueckers leaves a 2-word comment on Napheesa Collier’s swimsuit photos

Aroldis Chapman wearing a cap

Aroldis Chapman had a troubling mistake on his uniform during game

Paige Bueckers and Azzi Fudd on the bench

Paige Bueckers-Azzi Fudd moment during game draws attention

The NFL logo on a helmet

1 NFL team favored to lose every game

Get the App

© 2026 · LB Sports Media Group Inc · Powered by Springwire.ai

  • X
  • Facebook
  • YouTube
  • Instagram
  • RSS Feed
  • About Larry Brown Sports
  • Contact
  • Editorial Process
  • Staff Writers
  • Privacy Policy
Dedicated to the memory of Nevil Vega
Team/Player Stats