Ezekiel Elliott officially signed a contract with the Dallas Cowboys on Wednesday, and the team is wasting no time coming up with ways to get that money back. Apparently they feel selling crop-top shirts is a good way to start.
Bill Priakos, president of Cowboys Merchandising Limited, told Newy Scruggs of NBC 5 in Dallas Fort-Worth that Elliot’s jersey sales have already been doing well and the former Ohio State star will soon be getting his own Cowboys crop-top T-shirt. Priakos expects the new merchandise to be on sale in the near future.
Elliott will earn nearly $25 million guaranteed over the next four years in Dallas, which is the most guaranteed money for a rookie running back since Trent Richardson a few years back. The Cowboys are hoping that is the only similarity the two backs have.
The NCAA passed a rule last year banning crop-top jerseys. The rule was inspired by Elliott, though it hasn’t stopped him from sporting the look on the red carpet.
