The Philadelphia Eagles announced on Wednesday a “wide-ranging marketing partnership” with the creators of the uber-popular game “Angry Birds.” This will be Finland-based Rovio Entertainment’s first time working with a sports team anywhere in the world. The deal entails an Eagles-themed version of the game set for release in the fall as well as social media and in-stadium marketing ploys. More from the Wall Street Journal:
For instance, according to the team, if defensive lineman Trent Cole sacks New York Giants quarterback Eli Manning, the stadium’s video board will dump the traditional sack animation for a new one–an animation in which Angry Birds character “Big Brother Bird” Terence knocks Manning over. In short, for Angry Bird-addicted football fans, there will be no escaping your thumb-hurting vice this fall.
It’s an interesting move for the Eagles because people these days I’m guessing care more about Temple Run (or whatever; I don’t know — I’m the only person in the world without an iPhone). Honestly, I just hope this leads to a totally amusing partnership between the Nationals and “Words with Friends.”
As for the completely bizarre video you see above, which was used as part of the team’s announcement of the partnership, I don’t know what to make of it other than Cartoon Andy Reid looks more like a World’s Strongest Man competitor rather than, well, Real Andy Reid.
H/T The Big Lead
