The Denver Broncos are the latest NFL team to unveil new uniforms for the 2024 season, but those who saw the promo video may have initially thought they were watching a truck commercial.
On Monday, the Broncos shared a 2-minute video on social media to formally introduce fans to their new threads. Horses and the Ford Bronco had prominent roles in the promo.
A new era forged by #BroncosCountry. pic.twitter.com/LaK3ZfsoZ9
— Denver Broncos (@Broncos) April 22, 2024
Many people made the same observation about the clip, which is that it looked more like an advertisement for Ford.
Did I just watch a uniform reveal or a Ford commercial? pic.twitter.com/sg2EFU8LHv
— Albert Breer (@AlbertBreer) April 22, 2024
feels more like a truck promotion
— TRUZZZ ✞ (@brandonleuschel) April 22, 2024
Is this a commercial for the Ford Bronco?
— Dark Web Informer (@DarkWebInformer) April 22, 2024
Motor Trends Truck of the Year ass promo
— a girl with no face (@Stop_Hammerzeit) April 22, 2024
Why did the Denver broncos post a truck commercial
— Jaecub (0-17) (@R0quan) April 22, 2024
Built Ford Tough
— Vivid Picks (@VividPicks) April 22, 2024
As for the uniforms themselves, fans were split on whether or not they approve of the “Mile High Collection.”
Sunset Orange.
Summit White.
Midnight Navy. pic.twitter.com/HEduFPC6Pe— Denver Broncos (@Broncos) April 22, 2024
A few teams have unveiled new uniforms this offseason, and most have gone with a minimalist design. That is typically well-received by fans, but there are always going to be critics. In the Broncos’ case, most of the negative feedback pertained to the “Built Ford Tough” approach.
