Nike trolled rival apparel company adidas with a strong tweet about John Ross Saturday.
Ross ran a 4.22 40-yard dash time on Saturday, breaking the NFL Combine record (video here). The Washington Huskies product sent a tweet a few hours later holding up a Nike football cleat, which is what he wore while running in the event:
4.22@usnikefootball #NFLCombine pic.twitter.com/E8JwbYwbdt
— John Ross III (@WatchJRoss) March 4, 2017
Nike was of course proud of one of their new players representing the brand so well that they responded to the tweet. They also took a shot at adidas with their writing.
On an island all by yourself.
Record. Broken.
Welcome to the family, @WatchJRoss https://t.co/RNcMZIwj66
— Nike Football (@usnikefootball) March 4, 2017
“On an island” is a reference to adidas’ campaign that got some headlines about how they were offering an island to anyone who beat the combine record in the 40-yard dash. Unfortunately, one of the conditions for winning the prize was having to wear adidas cleats. As a Nike guy, Ross not only did not win the island, but he generated some incredible publicity for the swoosh at adidas’ expense.
H/T The Spun
