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Monday, July 13, 2020

Nike trolls adidas with John Ross island tweet

John Ross Nike

Nike trolled rival apparel company adidas with a strong tweet about John Ross Saturday.

Ross ran a 4.22 40-yard dash time on Saturday, breaking the NFL Combine record (video here). The Washington Huskies product sent a tweet a few hours later holding up a Nike football cleat, which is what he wore while running in the event:

Nike was of course proud of one of their new players representing the brand so well that they responded to the tweet. They also took a shot at adidas with their writing.

“On an island” is a reference to adidas’ campaign that got some headlines about how they were offering an island to anyone who beat the combine record in the 40-yard dash. Unfortunately, one of the conditions for winning the prize was having to wear adidas cleats. As a Nike guy, Ross not only did not win the island, but he generated some incredible publicity for the swoosh at adidas’ expense.

H/T The Spun

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