There are some who will be pulling extra hard for the Kansas City Chiefs and Green Bay Packers on Sunday, and at least a few of them are probably associated with State Farm.
Chiefs quarterback Patrick Mahomes and Packers quarterback Aaron Rodgers have become closely associated with the insurance giant due to their appearances in the company’s commercials. Fans who watch sports regularly will certainly be familiar with the ads, including recent ones that feature Mahomes and Rodgers appearing together.
Rodgers is very closely identified with State Farm and has been for years. In fact, the “Discount Double Check” dance he once debuted in a State Farm commercial has become so closely associated with the Packers quarterback that rivals have used it to taunt him.
Companies like this are looking to sign athletes who are well-known and will make deep playoff runs. Rodgers has been a reliable partner for that, and Mahomes looks extremely promising as well. The dream scenario would be the two facing off in a Super Bowl. That game would generate two weeks of chatter about the quarterback matchup, and there would be a decent chance that the State Farm connection comes up a few times in the media before a Chiefs-Packers Super Bowl.
From State Farm’s standpoint, the attention would be invaluable, and they probably couldn’t be rooting any harder for it to happen.
