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FootballMediaTom Brady

Tom Brady explains how he will judge his broadcasting work

May 27, 2024 (Updated: February 11, 2025) by Grey Papke • Comments
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Tom Brady at an NFL game
Aug 26, 2023; Arlington, Texas, USA; Former NFL player Tom Brady on the field before the game between the Dallas Cowboys and the Las Vegas Raiders at AT&T Stadium. Mandatory Credit: Tim Heitman-USA TODAY Sports

Tom Brady is less than four months away from his broadcasting debut on FOX Sports, and he has opened up about what success in that role would look like to him.

Brady acknowledged that his ultra-competitive nature will not really be a factor when broadcasting. Instead, his goal is to ensure that fans and his bosses come away feeling he met their expectations.

"Did I give the fans everything that they tuned in for? That's really how I'll end up gaging myself."

— @TomBrady discusses joining the @NFLonFOX booth pic.twitter.com/4bFCnntpUE

— Herd w/Colin Cowherd (@TheHerd) May 27, 2024

“Certainly, as a broadcaster, I don’t think for me it is about competition,” Brady said on The Herd with Colin Cowherd, via Reice Shipley of Awful Announcing. “I think for me, it’s about ‘did I put everything I could into it?’ Did I give the fans everything that they tuned in for? That’s really how I’ll end up gauging myself. I’ll have to look at myself at the end of every Sunday night saying ‘did I do a good enough job? Did I live up to the belief that Fox had in me? Did I live up to the expectations that my teammates Kevin Burkhardt and Erin (Andrews) and Tom (Rinaldi) and our entire truck?’ That’s ultimately how I’ll judge myself.”

Brady will likely find that football fans can be rather tough judges. He could simply ask Tony Romo, who was initially popular but has seen his standing erode in the eyes of some fans. Brady’s reputation, combined with his massive contract, means fans will be holding him to a high standard and will want to hear some new insights.


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