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Saturday, October 25, 2014

Derrick Rose, adidas reportedly agree to 2nd-richest shoe deal in history

There are the one-percenters, and then there’s Derrick Rose, who is now probably part of the 0.5 percent after the absurd shoe deal he reportedly signed with adidas on Friday.

According to Yahoo! Sports, the reigning NBA MVP reportedly inked a 13-year, $185 million endorsement deal with the sports apparel giant. Additional incentives supposedly could push the deal beyond the $200 million mark. Rose, whose signature shoe is the “adiZero Rose,” has been with adidas since entering the league in 2008 (you may have seen some of his overhyped commercials).

The agreement is the second-biggest shoe deal in history, so says CNBC’s Darren Rovell, right behind, you guessed it, Michael Jordan’s arrangement with Nike. (And with a deal so big, it’s no wonder why adidas allegedly wants to have a say in where its superstars play.)

Just on the shoe deal alone, Rose, 23, is pretty much set for life. But prior to this season, he also signed a five-year, $94.8 million extension with the Bulls, otherwise known as 0.51 adidas contracts. All said, that’s upwards of $280 million destined for Rose’s bank account.

For those of you keeping score at home, Rose isn’t rich; He’s stinkin’ rich. Feel free to curl up in a corner and weep.

Photo credit: Derick E. Hingle, US Presswire



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