During halftime of the SEC Championship game on Saturday, Ivon Padilla had the opportunity to participate in the Dr. Pepper tuition football throw. If she won, Padilla would earn $100,000 toward her college tuition. She won. Considering an insurance company was undoubtedly responsible for shelling out the prize money, the winner’s reaction made this contest one of the best marketing ideas Dr. Pepper has ever had. Check out this video that The Score shared with us:
If I won $100,000 that would be my reaction, too. The marketing people at Dr. Pepper probably went out on the town for a night of celebration as soon as she screamed, “Dr. Pepper is seriously the best thing that has ever happened to me!” No amount of money can buy a commercial that’s that legit.
