Derek Fisher was once considered one of the most respected veteran players in the NBA, but it seems his reputation has taken a bit of a hit since he decided to call it a career.
A good example of that would be the way some of Fisher’s peers are responding to his latest business venture. On Wednesday, sports business reporter Darren Rovell revealed that Fisher has joined a company called Luxury Asset Capital, which basically lends money to athletes who have gotten into financial trouble.
Derek Fisher has joined Luxury Asset Capital, an alternative financing vehicle for athletes that lends them in between $50K & $5M using their property, contracts & pension as collateral.
— Darren Rovell (@darrenrovell) December 12, 2018
You can see how that would not be the best look. The business model appears to be one that targets athletes who have spent their money recklessly and need a way out. Former NBA star Baron Davis, who played at a time when Fisher was president of the NBA Players Association and helped negotiate a new collective bargaining agreement during the 2011 lockout, blasted Fisher.
Derek Fisher sold us out in the CBA now he selling us out again. Athletes going broke .. let’s make money off of that. #Slapyourself #buster #sellout #BANsyndrome https://t.co/twVJDGBoN7
— Baron Davis (@BaronDavis) December 13, 2018
Brooklyn Nets forward Jared Dudley also took aim at Fisher and the new company.
Man!!!! Hell Naw!!!! Stay away from this!!!! https://t.co/PzvK7oED2n
— Jared Dudley (@JaredDudley619) December 12, 2018
Players believed Fisher worked with the NBA on a CBA that was more favorable for team owners, and he lost the trust of many of his peers. Davis is certainly not the only current or former NBA player who feels Fisher’s involvement in Luxury Asset Capital is wrong.
Fisher recently landed a job as the head coach of a WNBA team, and the way he was taunted on social media shows you how far the level of respect for him has fallen.
