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#pounditTuesday, August 11, 2020

Nike names new building after LeBron James

LeBron James

Nike has shown LeBron James some serious love.

Nike announced on Thursday that they have named a new building at its World Headquarters (WHQ) after LeBron. The LeBron building is the sixth building that was added to Nike’s WHQ as part of an expansion project that began in 2015.

The LeBron James Building will be home to Nike’s Sport Research Lab. The building will include a full NBA-size basketball court, 200-meter endurance track, 100-meter straightaway, and an artificial turf training pitch.

“It’s so surreal,” James said in a statement. “It’s been an honor to be a part of such a great company for the last 18 years. And to know that a building with my name will reside on campus — it’s truly an honor, and I feel truly special.”

James has been signed to Nike since 2003. He has a lifetime deal with the brand that is rumored to be worth $1 billion.

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