Under Armour’s marketing team is the real MVP this postseason.
With the 2016 NBA Playoffs beginning on Saturday and the Golden State Warriors opening up their title defense against the Houston Rockets, the sports apparel giant unveiled a clever campaign featuring Dubs guard Stephen Curry, the current face of their company.
For every three-pointer that Curry hits in the playoffs, Under Armour will post a three-second ad of the reigning league MVP to their Twitter account.
In the playoffs, we are dropping a 3-second Curry ad every time @StephenCurry30 drops a 3. #BreakTheGamehttps://t.co/V2ar9GMFh1
— Under Armour Hoops (@UAbasketball) April 16, 2016
The campaign is already off and running with Curry hitting five three-pointers in the first half of Game 1 against Houston, unlocking five new advertisements.
First 3, first @StephenCurry30 3-second ad. #BreakTheGamehttps://t.co/8vHt5VZGRz
— Under Armour Hoops (@UAbasketball) April 16, 2016
.@StephenCurry30 just dropped 3, so we're dropping a 3 second Curry ad. #BreakTheGamehttps://t.co/XOE1shvoxo
— Under Armour Hoops (@UAbasketball) April 16, 2016
Can you keep a secret? #BreakTheGamehttps://t.co/SBHd6LWhhv
— Under Armour Hoops (@UAbasketball) April 16, 2016
It's good to be prepared. #BreakTheGamehttps://t.co/8opecFTleW
— Under Armour Hoops (@UAbasketball) April 16, 2016
Typical Stephen. #BreakTheGamehttps://t.co/KojdgWV7ZH
— Under Armour Hoops (@UAbasketball) April 16, 2016
Given that the superstar guard hit 98 threes last postseason and is coming off a regular season where he hit an unprecedented 402 three-pointers (yeah), let’s just hope that Under Armour has entire truckloads of Curry footage at the ready. They’re probably gonna need it.
Image Credit: Kyle Terada-USA TODAY Sports
H/T NBA Reddit
