• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Larry Brown Sports

Larry Brown Sports

Brown Bag it, Baby

  • Home
  • Blog View
  • NFL
  • NCAAF
  • NBA
  • MLB
  • Media
  • Headlines
  • Podcast

Under Armour

Caitlin Clark on the court

Steph Curry was not happy with Under Armour’s offer to Caitlin Clark

WNBA megastar Caitlin Clark may have indirectly played a role in Steph Curry’s decision to leave Under Armour. Details are beginning to emerge about the cracks in Curry’s relationship with the sports apparel giant after the Golden State …

Stephen Curry during a playoff game

Steph Curry addresses his split with Under Armour

Stephen Curry and Under Armour have parted ways after 12 years together, and the Golden State Warriors star has suggested there were some issues between the two sides. Curry and Under Armour announced in a statement on Thursday that Curry Brand, …

Stephen Curry looks ahead

Steph Curry has already made a big change since split from Under Armour

Steph Curry is taking full advantage of his free agent status in the world of sneakers. The Golden State Warriors star announced earlier this week that he is set to part ways with sportswear giant Under Armour after a decade-long partnership. Curry …

Stephen Curry looks ahead

Steph Curry, Under Armour announce big news

Steph Curry and Under Armour announced some big news on Thursday. Curry and UA are parting ways after 12 years together. Curry had left Nike to join Under Armour in 2013, and the company launched his first signature shoe in 2015. But that partnership …

Hanna and Haley Cavinder at the ESPYs

Cavinder Twins announce new endorsement deal

The Cavinder Twins have a new endorsement deal. Haley and Hanna Cavinder announced Monday that they are working with sports apparel company Under Armour. Under Armour and the Cavinder Twins have agreed to a three-year deal. This will mark their first …

Stephen Curry during a playoff game

Steph Curry to rival LeBron James with new endorsement deal?

Steph Curry just matched LeBron James’ career championship total, and now he could be rivaling The King in a different realm. Rolling Stone revealed in a profile of the Golden State Warriors star Curry this week that Curry is nearing a lifetime …

UCLA Bruins logo

UCLA lost basketball recruits over Under Armour sponsorship deal

UCLA on Tuesday announced that they have reached a sponsorship deal with Nike’s Jordan Brand to outfit the school’s athletic programs. The Bruins made the deal after Under Armour backed out of its record $280 million contract with the …

UCLA Bruins logo

UCLA files lawsuit against Under Armour over contract dispute

UCLA has filed a lawsuit against Under Armour over a contract dispute between the two sides. In June, Under Armour informed UCLA that it wanted to end its record $280 million endorsement deal with the school. Under Armour sought to end the deal due …

Cal Golden Bears logo

Cal becomes latest school to vow to fight Under Armour termination threat

Under Armour continues to attempt to escape its west coast college apparel deals, and the schools involved are vowing to fight it. The brand is reportedly seeking to get out of its deal with Cal, the second Pac-12 school with whom Under Armour is …

UCLA

Under Armour trying to terminate apparel deal with UCLA

UCLA’s record $280 million apparel deal with Under Armour may be in peril. Under Armour informed UCLA that it is attempting to terminate the deal, which was signed just four years ago, according to Ben Bolch of the Los Angeles Times. UCLA …

Steph Curry

Steph Curry shoes again mocked on social media

Under Armour released a special edition Stephen Curry shoe and, once again, they were heavily mocked on social media. In honor of South Carolina reaching the Final Four of this year’s NCAA Tournament, Under Armour released an “oxblood …

Leonard Fournette

Leonard Fournette signs endorsement deal with Under Armour

Under Armour has signed yet another star athlete to its roster, as the sports apparel company is set to announce that it has inked a multi-year deal with former LSU running back Leonard Fournette. ESPN’s Darren Rovell reports that …

Jim Mora UCLA

UCLA likely to announce deal with Under Armour

The UCLA Athletic Department has a press conference scheduled for Tuesday afternoon, and rumors are swirling that the school is going to announce it has signed an apparel deal with Under Armour. Jon Wilner of the San Jose Mercury News recently …

Steph Curry

Under Armour airing three-second ad for every Stephen Curry playoff three

Under Armour’s marketing team is the real MVP this postseason. With the 2016 NBA Playoffs beginning on Saturday and the Golden State Warriors opening up their title defense against the Houston Rockets, the sports apparel giant unveiled a clever …

Jordan Spieth

Under Armour stock drops day after Jordan Spieth collapse

Under Armour stock was down nearly 5.5 percent in trading on Monday, a day after high-profile endorser Jordan Spieth collapsed at the Masters. Spieth blew a five-shot lead entering the back-9 in the final round of the Masters and lost what could have …

Steph Curry

Nike helped drive Stephen Curry to Under Armour with terrible sales pitch

Stephen Curry has become one of the most marketable athletes in sports, but he’s not an endorser of Nike or even Adidas – he’s with Under Armour. It turns out that Nike had Curry, and could have had him for much longer had they not …

Next

© 2026 · LB Sports Media Group Inc · Powered by Springwire.ai

  • X
  • Facebook
  • YouTube
  • Instagram
  • RSS Feed
  • About Larry Brown Sports
  • Contact
  • Editorial Process
  • Staff Writers
  • Privacy Policy
Dedicated to the memory of Nevil Vega